My Story

The Story Behind Creaton Poh

Every brand begins with a person, and Creaton Poh — the pen name of Malaysian entrepreneur Poh Tze Kheng — is no exception. His story is one of ordinary beginnings, quiet determination, and a belief that meaningful products and good businesses can improve people's lives.

An early dream, inherited

Poh grew up in an ordinary family and developed a strong entrepreneurial spirit from a young age. He was deeply inspired by his late father, who had once carried the dream of doing business but was never able to fully realise it. His father passed away when Poh was still young, leaving behind a dream that quietly became one of the driving forces in his life. From then on, Poh carried a determination to build something meaningful of his own.

With interests in business, creativity, and teaching, he began by teaching art and tuition in his early years. After graduating from the University of Malaya in 2005, he established a chain of education centres — his first real step into entrepreneurship, built with limited resources but a great deal of persistence.

From a single brand to a manufacturing platform

A defining moment came in 2012, when Poh entered the beauty and personal care industry through the development of Dr Orizi. For him, this was not merely a business decision but a calling — to create products that serve people's everyday needs and improve their quality of life. Starting with his own brand, product concepts, and small-scale production, he gradually developed a deep understanding of formulation, branding, manufacturing, and market demand.

Around 2015, a turning point arrived. More entrepreneurs and aspiring brand owners began approaching him for product development and manufacturing support. In response, the business expanded into OEM, ODM, and private-label manufacturing — transforming Dr Orizi from an own-brand journey into a comprehensive manufacturing and brand-building platform.

Resilience through the pandemic

In 2020, during the COVID-19 pandemic, Poh redirected a major part of production toward essential hygiene products, including sanitisers, at a time when public hygiene needs were urgent. That experience reinforced his belief that health, hygiene, beauty, and wellness are deeply connected — and it inspired him to expand beyond beauty into a broader ecosystem spanning health, wellness, nutrition, hygiene, and medical-related industries: the ORIZI Group.

A mission bigger than himself

Guided by the philosophy "Your Dream, Our Mission," Poh is dedicated to empowering entrepreneurs, brand owners, and businesses to build successful brands of their own. One of his most meaningful experiences is seeing entrepreneurs launch their own brands through the platform he has built — every successful product launch, to him, is a moment where someone's dream becomes real.

He often shares a simple belief: "A dream only becomes truly meaningful when it is no longer just for oneself, but becomes a path for others to realise their own dreams." For Poh, true success is measured not by how far he can go alone, but by how many people he can bring forward with him — entrepreneurs, suppliers, employees, partners, and peers alike.

Beyond business

Poh is also an accomplished Malaysian watercolour artist. He served as President of the Malaysia Perak Art Society and has exhibited in numerous local and international exhibitions, while judging art competitions and nurturing young talent. His involvement in both business and art reflects a single conviction: that creativity and innovation drive growth, inspiration, and community.

Writing under the name Creaton Poh, he now shares the lessons of this journey — turning years of practical experience into knowledge that helps others take their own first step, overcome challenges, and build something they can proudly call their own.

Disclosure: Creaton Poh is the pen name of Poh Tze Kheng, founder of the ORIZI Group, a Malaysian OEM/ODM manufacturer.

Creaton Poh
Industry Researcher • Author • Vlogger • Manufacturing Strategist
Turning ideas into products. Turning experience into knowledge.

Connect with Poh Tze Kheng on LinkedIn.

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